Earl's Evergreens Logo & Branding

Developed logo and branding guide for the fictional Earl's Evergreens, a company that sells rentable, living Christmas trees to customers during the holiday season.

Earl's Evergreens logo has a classic yet modern appearance that gives an ode to older typefaces while remaining clean and current. The Christmas tree's infinity branches resemble the living trees that are used year after year in family homes and businesses. It is in a pot because of the method in which they are delivered and maintained throughout the year. I hand-lettered 'Earl's' and digitized it, adding more of the detail elements.